FAMILY OPTOMETRY & ORTHOKERATOLOGY
WELCOME.
EXPERTS IN ADVANCED EYE CARE.
Eyecare Concepts is an award-winning, independent family optometrist in Melbourne, dedicated to setting the highest standards of personalised eye care to both adults and children.
We invite you to experience the next-level eye testing technologies in our advanced clinic and individual attention and care with our highly experienced, therapeutically-endorsed optometrists.
We invite you to experience the next-level eye testing technologies in our advanced clinic and individual attention and care with our highly experienced, therapeutically-endorsed optometrists.
EXPERIENCE EXCELLENCE.
With our industry-leading expertise on eye health, children's vision, myopia management, orthokeratology, specialty contact lenses and dry eye management, you can expect clinical excellence, great care and accurate results no matter how complex your eyes may be.
See us and discover why we are trusted and chosen by thousands of families across Melbourne. We are proud to serve the eye care needs of our local Kew and Balwyn communities, and far beyond. It's our pleasure to look after you and your family.
See us and discover why we are trusted and chosen by thousands of families across Melbourne. We are proud to serve the eye care needs of our local Kew and Balwyn communities, and far beyond. It's our pleasure to look after you and your family.
AWARD-WINNING CARE.
Eyecare Concepts, led by our internationally acclaimed optometrist Dr Philip Cheng, has been recognised as one of Melbourne's Top 3 Optometrists for eight consecutive years, 2018-2025.
SEE MELBOURNE'S WORLD EXPERT
IN MYOPIA MANAGEMENT & ORTHOKERATOLOGY
TECHNOLOGY
LEADING EXPERIENCE
CLINICAL EXCELLENCE
CUSTOMISED TREATMENTS
INTERNATIONAL REPUTATION
FELLOW OF IAOMC
EXPERIENCE MATTERS FOR THE BEST RESULTS
FEES & CHARGES
DISCOVER OUR CONSULTATION PACKAGES
- STANDARD EYE TEST
- ULTIMATE EYE HEALTH+
- MYOPIA MANAGEMENT
- ORTHOK ASSESSMENT
- DRY EYE ASSESSMENT
⭐️ EXPERIENCED EYE CARE
✅ 30 Minute Consultation
✅ Computerised Eye Testing
✅ Sight Test | Prescription Check
✅ Eye Health Assessment
✅ Standard 45° Retinal Imaging
✅ Eyewear | Eye Health Recommendations
✅ 30 Minute Consultation
✅ Computerised Eye Testing
✅ Sight Test | Prescription Check
✅ Eye Health Assessment
✅ Standard 45° Retinal Imaging
✅ Eyewear | Eye Health Recommendations
CONSULTATION FEE $80
Medicare Rebate $33.15 or $66.15 depending on your eligibility and eye condition.
⭐️ THE MOST COMPREHENSIVE EYE HEALTH EVALUATION
✅ 45 Minute Consultation
✅ Computerised Eye Testing
✅ Sight Test | Prescription Check
✅ Eye Health+ Assessment
✅ Standard 45° Retinal Imaging
✅ Optomap 200° Ultra-Wide Laser Retinal Scan
✅ OCT 3D Optic Disc & Macula Scans
✅ Eyewear | Eye Health Recommendations
✅ 45 Minute Consultation
✅ Computerised Eye Testing
✅ Sight Test | Prescription Check
✅ Eye Health+ Assessment
✅ Standard 45° Retinal Imaging
✅ Optomap 200° Ultra-Wide Laser Retinal Scan
✅ OCT 3D Optic Disc & Macula Scans
✅ Eyewear | Eye Health Recommendations
CONSULTATION FEE $160
Medicare Rebate $33.16 or $66.15 depending on your eligibility and eye condition.
⭐️ COMPREHENSIVE MYOPIA CONTROL ASSESSMENT
✅ 40 Minute Consultation
✅ Computerised Eye Testing
✅ Sight Test | Prescription Check
✅ Eye Health Assessment
✅ Standard 45° Retinal Imaging
✅ Axial Length with Myopia Master Biometer
✅ Corneal Topography
✅ Cycloplegic Examination on Indication
✅ Discussion of Myopia Management Options
✅ Customised Myopia Management Plan
✅ 40 Minute Consultation
✅ Computerised Eye Testing
✅ Sight Test | Prescription Check
✅ Eye Health Assessment
✅ Standard 45° Retinal Imaging
✅ Axial Length with Myopia Master Biometer
✅ Corneal Topography
✅ Cycloplegic Examination on Indication
✅ Discussion of Myopia Management Options
✅ Customised Myopia Management Plan
CONSULTATION FEE $130
Typical Medicare Rebate $66.15
+ Credit applied for patients enrolling in a Myopia Management Program
+ Credit applied for patients enrolling in a Myopia Management Program
⭐️ MELBOURNE'S MOST EXPERIENCED IN ORTHOK
✅ 40 Minute Consultation
✅ Computerised Eye Testing
✅ Sight Test | Prescription Check
✅ Eye Health Assessment
✅ Standard 45° Retinal Imaging
✅ Axial Length with IOLMaster 500 Biometer
✅ Corneal Topography | Eye Surface Mapping
✅ OrthoK Custom Lens Design Simulation
✅ OrthoK Suitability Evaluation
✅ 40 Minute Consultation
✅ Computerised Eye Testing
✅ Sight Test | Prescription Check
✅ Eye Health Assessment
✅ Standard 45° Retinal Imaging
✅ Axial Length with IOLMaster 500 Biometer
✅ Corneal Topography | Eye Surface Mapping
✅ OrthoK Custom Lens Design Simulation
✅ OrthoK Suitability Evaluation
CONSULTATION FEE $130
Medicare Rebate $33.15 or $66.15 depending on your eligibility and eye condition.
+ Credit applied for patients enrolling in OrthoK Treatment Program
+ Credit applied for patients enrolling in OrthoK Treatment Program
⭐️ RELIEVE & MANAGE YOUR DRY EYE SYNDROME
✅ 60 Minute Consultation
✅ OSDI Dry Eye Questionnaire
✅ Computerised Eye Testing
✅ Sight Test
✅ Eye Health Assessment
✅ Standard 45° Retinal Imaging
✅ Anterior Eye Imaging
✅ Meibography | Meibomian Gland Imaging
✅ Tear Break Up Time Analysis
✅ Meibomian Gland Expression
✅ Dry Eye Management Plan
✅ 60 Minute Consultation
✅ OSDI Dry Eye Questionnaire
✅ Computerised Eye Testing
✅ Sight Test
✅ Eye Health Assessment
✅ Standard 45° Retinal Imaging
✅ Anterior Eye Imaging
✅ Meibography | Meibomian Gland Imaging
✅ Tear Break Up Time Analysis
✅ Meibomian Gland Expression
✅ Dry Eye Management Plan
CONSULTATION FEE $160
Typical Medicare Rebate $66.15
✅ In-Office Dry Eye Treatments:
EyeSpa Moist Heat Treatment + $40 per session
Intense Pulsed Light (IPL) Treatment Package + $750 for 4 sessions
✅ In-Office Dry Eye Treatments:
EyeSpa Moist Heat Treatment + $40 per session
Intense Pulsed Light (IPL) Treatment Package + $750 for 4 sessions
Our advanced eye clinic is one of the most comprehensively equipped in Australia. In providing the highest level of clinical care to our patients, our impressive suite of eye care technologies are second to none.
The Australian Medicare system only covers basic essential eye care, with capped services. Please be aware of gap payments at this private billing clinic. Additional diagnostic scans and tests, necessary for proper assessment and management of certain eye conditions, are not covered by Medicare or private health insurance.
The Australian Medicare system only covers basic essential eye care, with capped services. Please be aware of gap payments at this private billing clinic. Additional diagnostic scans and tests, necessary for proper assessment and management of certain eye conditions, are not covered by Medicare or private health insurance.
MEDICARE REBATE
Medicare rebate is available to eligible Medicare card holders, and can be processed on the day of your consultation. Rebatable amount of $66.15 or $33.15 depends on patient eligibility and individual eye health condition. Patients enrolling in myopia management programs or orthokeratology may receive a credit towards their treatment program fees.
Please speak to a member of our friendly team if you have any questions about our fee structure.
Medicare rebate is available to eligible Medicare card holders, and can be processed on the day of your consultation. Rebatable amount of $66.15 or $33.15 depends on patient eligibility and individual eye health condition. Patients enrolling in myopia management programs or orthokeratology may receive a credit towards their treatment program fees.
Please speak to a member of our friendly team if you have any questions about our fee structure.
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SUITE 14, 828 HIGH STREET
KEW EAST VIC 3102
MELBOURNE
BE IMPRESSED.
THE BEST EYE CARE STARTS WITH THE BEST TECHNOLOGIES.
OUR STATE-OF-THE-ART CLINIC HAS ALL THE TOOLS TO CARE FOR YOUR EYE HEALTH. PROPERLY. SEE US FOR EARLIER DETECTION OF EYE CONDITIONS, ACCURATE DIAGNOSIS, MONITORING AND MANAGEMENT.
CORNEAL TOPOGRAPHY
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OCT 3D RETINAL SCAN
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OPTOS 200° UWF RETINAL IMAGING
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MYOPIA MASTER OPTICAL BIOMETRY
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ANTERIOR EYE IMAGING
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COMPUTERISED EYE TESTING
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ZEISS IOLMASTER BIOMETRY
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ZEISS HFA3 VISUAL FIELD TEST
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OCULUS K5 DRY EYE ANALYSIS
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E>EYE IPL DRY EYE TREATMENT
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EYE SPA DRY EYE TREATMENT
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CUSTOM-DESIGNED ORTHOK LENSES
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WE LOOK FURTHER.
Our clinic is equipped with the Optos ultra-widefield laser scanning ophthalmoscope, the only device capable of capturing a 200° wide-angle image of the back of the eye in a single shot. We can view 82% of your retina in one Optomap capture, compared to just 15% with traditional methods.
This amazing technology allows our optometrists to look further into your eyes than ever before.
This amazing technology allows our optometrists to look further into your eyes than ever before.
We recommend annual Optomap imaging for patients with high myopia who have greater risks of eye disease in their peripheral retina, patients with diabetes, history of retinal holes, tears or detachment, prior retinal surgery, recent eye trauma, and any patients experiencing unusual symptoms such as eye floaters and flashes. Discovering and detecting retinal issues earlier can save your sight.
Optomap gives you peace of mind of good eye health.
Optomap gives you peace of mind of good eye health.
BEAUTIFUL EYEWEAR.
PREMIUM EYEWEAR COLLECTION. BRANDS YOU KNOW AND LOVE.
LENSES TO PERFORM.
LENSES ARE NOT CREATED EQUAL. WE OFFER PERSONALISED LENS SOLUTIONS TO BEST FIT YOUR LIFESTYLE. FOR WORK AND PLAY. SEE BETTER, PERFORM BETTER.
ID MYSELF PROGRESSIVE LENSES
ID LIFESTYLE 4 PROGRESSIVE LENSES
ID WORKSTYLE OCCUPATIONAL LENSES
VISUPRO FOR EARLY PRESBYOPIA
SYNC III FOR DIGITAL EYE STRAIN
MIYOSMART FOR MYOPIA MANAGEMENT
VARILUX X PROGRESSIVE LENSES
EYEZEN FOR DIGITAL EYE STRAIN
STELLEST FOR MYOPIA MANAGEMENT
SMARTLIFE PROGRESSIVE LENSES
DRIVESAFE LENSES
MYOCARE FOR MYOPIA MANAGEMENT
LUTINA | BLUE LIGHT BLOCKING LENS
1.76 | THE THINNEST LENS IN THE WORLD
HOYA MiyoSmart with D.I.M.S. technology are clinically proven spectacle lenses for Myopia Management. This clinic was among the first in Australia to offer this innovative treatment to children with myopia. If your child is short-sighted, ask us how MiyoSmart glasses can help to significantly slow down the progression of their myopia.
REDISCOVER FREEDOM.
WE ARE EXPERTS IN ALL CONTACT LENSES. FROM REGULAR DAYTIME LENSES TO COMPLEX, CUSTOM-DESIGNED LENSES, WE CAN HELP YOU ENJOY LIFE AND ALL THE THINGS YOU LOVE. WITHOUT GLASSES.
DAYTIME CONTACT LENSES
ORTHOK NIGHT LENSES
MYOPIA CONTROL CONTACT LENSES
PAEDIATRIC CONTACT LENSES
ASTIGMATISM | MULTIFOCAL LENSES
SCLERAL LENSES | KERATOCONUS
SYNERGEYES HYBRID LENSES
RIGID GAS PERMEABLE LENSES
BESPOKE SOFT CONTACT LENSES
MiSight 1 day is an FDA-approved contact lens for Myopia Management. It is one of the effective interventions our clinic offers as part of our individualised myopia control program for children and teenagers. Kids who wear contact lenses are more confident and feel better about participating in sports and physical activities.
DRY EYE RELIEF.
SAY GOODBYE TO GRITTY, SORE, WATERY EYES!
BLEPHASTEAM EYE SPA TREATMENT
INTENSE PULSED LIGHT IPL TREATMENT
MEET OUR TEAM
PHILIP CHENG — PRINCIPAL OPTOMETRIST
Dr Philip Cheng graduated from the University of Melbourne in 2003 and has an extensive 22 years of experience as an optometrist and contact lens practitioner in Melbourne. He is therapeutically endorsed to prescribe ophthalmic medicines to manage and treat a range of eye health conditions such as acute red eyes, infection, allergy, inflammation, glaucoma, myopia and dry eye.
Passionate about providing the very best eye care experience to all, Philip has a special interest in myopia management and orthokeratology. He is one of the best-known and respected myopia control practitioners in Australia. His vision for this clinic is to enhance people's lives through eye care and to give every child the opportunity for good vision and healthy eyes for life.
Philip has attained the prestigious Fellowship of the International Academy of Orthokeratology & Myopia Control (FIAOMC), the International Academy Certification in Myopia Management (IACMM), and is a board member of the Orthokeratology Society of Oceania.
Internationally-recognised for his expertise in the field of myopia management, Philip is a key opinion leader in the industry, a mentor for his peers, and is regularly invited to present lectures and author articles on myopia to educate practitioners around the world. He can consult in English and Cantonese.
Passionate about providing the very best eye care experience to all, Philip has a special interest in myopia management and orthokeratology. He is one of the best-known and respected myopia control practitioners in Australia. His vision for this clinic is to enhance people's lives through eye care and to give every child the opportunity for good vision and healthy eyes for life.
Philip has attained the prestigious Fellowship of the International Academy of Orthokeratology & Myopia Control (FIAOMC), the International Academy Certification in Myopia Management (IACMM), and is a board member of the Orthokeratology Society of Oceania.
Internationally-recognised for his expertise in the field of myopia management, Philip is a key opinion leader in the industry, a mentor for his peers, and is regularly invited to present lectures and author articles on myopia to educate practitioners around the world. He can consult in English and Cantonese.
JESSICA ATME — SENIOR OPTOMETRIST
Dr Jessica Atme is a therapeutically endorsed Doctor of Optometry (OD) from the University of Melbourne. She has received awards for her academic achievement and excellence in clinical care. With a postgraduate Certificate in Advanced Contact Lenses from the Australian College of Optometry, Jessica has a special interest in orthokeratology (OrthoK), scleral lenses and custom RGP contact lenses, and management of dry eye disease. Her skills and passion in paediatric vision care and myopia management means your child is in excellent hands with Jessica at our clinic. She is our senior associate optometrist consulting 4 days a week.
LORETTA LI — SENIOR OPTOMETRIST
Dr Loretta Li is a therapeutically endorsed optometrist, graduating from the University of Auckland with Honours in 2007. She has more than 18 years of experience in clinical optometry in Melbourne and Adelaide, with an interest in ocular disease, dry eye management and contact lenses. Loretta consults part-time in this clinic and has extensive knowledge and expertise in myopia management, particularly in the use and fitting of MiSight 1 day myopia control contact lenses. Loretta is fluent in English, Cantonese and Mandarin.
RECEPTION & OPTICAL ASSISTANTS
RUBY
OLIVIA
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AMY
MIMI
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NADINE
MIA
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MIKAYLA
IRENE
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Our friendly reception staff and team of optical assistants help look after our patients through their eye care journey in our clinic, and providing vital support to our optometrists.
In addition, our Contact Lens Team consists of highly experienced OrthoK and contact lens wearers who love working with children; they patiently and expertly teach our young patients to correctly use their OrthoK and contact lenses for the very first time.
Our team is dedicated to deliver an exceptional eye care experience for each and every patient.
In addition, our Contact Lens Team consists of highly experienced OrthoK and contact lens wearers who love working with children; they patiently and expertly teach our young patients to correctly use their OrthoK and contact lenses for the very first time.
Our team is dedicated to deliver an exceptional eye care experience for each and every patient.
ORTHOKERATOLOGY | ORTHO K
OrthoK is a revolutionary way to see better. Instead of wearing traditional glasses or contact lenses, OrthoK sleep vision technology allows you to wake up with clear vision again.
Custom-designed clear moulds, made to the exact shape of your eyes are worn at night as you sleep. They comfortably and gently reshape your eye surface, correcting your vision by a precisely determined amount. OrthoK is suitable for both adults and children and for most prescriptions.
For kids and teenagers, OrthoK is a proven, safe and effective way to reduce the progression of short-sightedness, or myopia. Children love the freedom of being glasses-free for school, sports and activities.
Custom-designed clear moulds, made to the exact shape of your eyes are worn at night as you sleep. They comfortably and gently reshape your eye surface, correcting your vision by a precisely determined amount. OrthoK is suitable for both adults and children and for most prescriptions.
For kids and teenagers, OrthoK is a proven, safe and effective way to reduce the progression of short-sightedness, or myopia. Children love the freedom of being glasses-free for school, sports and activities.
Eyecare Concepts Melbourne is one of Australia's most experienced providers of OrthoK vision treatment. We use the latest in fully-customised 3D OrthoK technology to give our patients the best possible result.
In 2022, our clinic reached the milestone of fitting our 1000th OrthoK patient. Now looking after 2000+ OrthoK patients, this is a testament to the families who come to see us from near and far – including regional Victoria and interstate – and placing trust in our industry-leading expertise and experience in orthokeratology treatment. Join the patients in our clinic enjoying clear vision with OrthoK.
In 2022, our clinic reached the milestone of fitting our 1000th OrthoK patient. Now looking after 2000+ OrthoK patients, this is a testament to the families who come to see us from near and far – including regional Victoria and interstate – and placing trust in our industry-leading expertise and experience in orthokeratology treatment. Join the patients in our clinic enjoying clear vision with OrthoK.
MYOPIA MANAGEMENT
PREVENTING CHILDREN'S EYES FROM GETTING WORSE
Myopia control. The proactive approach of helping kids and teenagers avoid rapid eyesight deterioration associated with progressive myopia — commonly called 'short-sightedness' or 'near-sightedness'. Myopia is a multifactorial eye condition caused by abnormal elongation of the eyeball, typically in childhood and adolescence. Both genetics and the environment, such as time indoors, reading and screen time, play a role in myopia development.
The stretching of the eye in myopia is what causes distance vision to become increasingly blurred, requiring stronger prescriptions to see clearly. These irreversible structural changes are linked to higher risks of developing serious eye diseases and vision impairment in adulthood. Myopia-related eye diseases include glaucoma, cataract, retinal detachment and myopic maculopathy.
The stretching of the eye in myopia is what causes distance vision to become increasingly blurred, requiring stronger prescriptions to see clearly. These irreversible structural changes are linked to higher risks of developing serious eye diseases and vision impairment in adulthood. Myopia-related eye diseases include glaucoma, cataract, retinal detachment and myopic maculopathy.
"EVERY DIOPTRE MATTERS. FOR EVERY ADDITIONAL ONE-DIOPTRE (-1.00D) OF MYOPIA, THE RISK OF DEVELOPING MYOPIC MACULOPATHY INCREASES BY 67%."
Regular glasses only correct the symptoms of myopia, not the cause. In fact, current research suggests the optical effects of regular minus-powered lenses may actually contribute to myopia progression by promoting eye elongation. Through advances in medical science and research, we now have effective interventions to treat the cause and help slow or even halt the abnormal eye growth in myopia. Prevention and early intervention are key to keeping myopia low and healthier eyes.
Video: What every patient needs to know about childhood myopia (short-sightedness).
SightControl is our individualised treatment program to slow the progression of your child's myopia with a full range of evidence-based treatments — including OrthoK night-time corrective lenses (OK lens), dual-focus daytime soft contact lenses (CooperVision MiSight 1 day), myopia control glasses (Hoya MiyoSmart DIMS spectacle lenses), atropine eye drops, and combination treatment strategies. Based on current scientific evidence, these treatments are safe and can effectively slow the progression of myopia by 50% or more.
As one of Australia's leading clinics in myopia management, we are equipped with the Zeiss IOLMaster 500 and Oculus Myopia Master for precise monitoring of myopia progression through measuring the eyes' axial length and charting eye elongation.
This biometric method is up to 10 times more sensitive at assessing progression than simply relying on prescription changes, allowing us to accurately detect changes earlier and tailor your child's treatment for the best possible outcome. By tracking a child's eye growth against normative growth curves, we can even predict the imminent onset of myopia before it occurs.
This biometric method is up to 10 times more sensitive at assessing progression than simply relying on prescription changes, allowing us to accurately detect changes earlier and tailor your child's treatment for the best possible outcome. By tracking a child's eye growth against normative growth curves, we can even predict the imminent onset of myopia before it occurs.
If your child already wears glasses for myopia, or if myopia runs in your family, see us for a comprehensive myopia assessment and expert advice on the best ways to prevent their eyes from worsening. Early detection and proper management of myopia gives your child the best opportunity of maintaining good vision and eye health — for life.
Myopia is about eye health, not glasses.
Myopia is about eye health, not glasses.
OUR CLINIC IN THE MEDIA
Our world-class clinic was invited to feature in the industry-leading publication Review of Myopia Management, to showcase how a comprehensive clinic for myopia management can be. It's a privilege to have the opportunity to lead and inspire practitioners across the world to help more kids growing up with myopia. Read on for our story:
https://reviewofmm.com/what-an-all-in-myopia-management-practice-looks-like-an-international-perspective/
Dr Philip Cheng was invited on The Myopia Podcast and spoke with Dr David Kading, from the USA, on two episodes covering myopia management in Australia and customising OrthoK lenses for our patients. Listen to these episodes below:
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Dr Philip Cheng had the honour of speaking at a major global educational event for optometrists – Myopia Management: Putting It Into Practice. The World Council of Optometry invited 12 internationally recognised industry leaders in myopia management to share their clinical experience and insights with over 2800 registered attendees from 108 countries.
A new study in Hong Kong found homeschooling had a detrimental impact on children's eyesight. Increased screen time from remote learning and spending more time indoors during Melbourne's repeated lockdowns is a cause for a sharp rise in myopia in children over the past 2 years. Our optometrist Dr Philip Cheng spoke to 9 News on the impact of the pandemic on children's eyes.
BOOKING POLICY
This is a busy clinic. Please be considerate for our time and to other patients for the opportunity to see us.
Terms & Conditions: By making a booking with us, please ensure that you attend your appointment on time. We have an enforced late cancellation/no show policy. For cancellations within 2 business days of your appointment and non-attendance, a $50 late cancellation/no show fee applies and payment is required before future appointments can be made.
For new patients, Saturday appointments, and multiple bookings on the same day for a family, we take a $25 reservation fee per patient to secure the bookings. This reservation fee is held in credit on your account and is applied towards the consultation fee when you attend. Reservation fees are forfeited in the event of late cancellation or non-attendance.
If you need to cancel or change your appointment, please have the courtesy of letting us know at least 2 business days ahead of your appointment. This must be communicated to our reception staff via telephone or in person during clinic opening hours. If you have a Monday appointment, changes must be made before COB on the previous Friday.
